Privacy policy

Last updated: March 11, 2026

Vision of Super operates this store and website, including all information, content, features, tools, products, and related services, in order to provide you, as a customer, with a curated shopping experience (the “Services”). Vision of Super is supported by Shopify, which enables us to provide the Services.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies or can reasonably be associated with you or another person. This does not include information collected in anonymous form or rendered anonymous in such a way that it cannot be associated with you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact information, including:

• Name
• Address
• Billing address
• Shipping address
• Phone number
• Email address

Financial information, including:

• Credit or debit card numbers
• Financial account information
• Payment card details
• Transaction details
• Payment method
• Payment confirmation

Account information, including:

• Username
• Password
• Security questions
• Preferences and settings

Transaction information, including:

• Viewed items
• Products added to cart
• Products added to wishlist
• Products purchased
• Returns, exchanges, or cancellations
• Purchase history
• Communications with us, including information you send when contacting Customer Service.

Device information, including:

• Device used
• Browser
• Network connection
• IP address
• Unique identifiers

Usage information, related to how you interact with the Services, including:

• When you use the Services
• How you navigate the site
• Sources of Personal Information
• We may collect personal information from the following sources:

Directly from you, for example when you:

• Create an account
• Visit or use the Services
• Communicate with us
• Voluntarily provide personal information

Automatically through the Services, for example:

• Through your device
• When you use our products or services
• Through cookies and similar technologies
• From our service providers, when we engage them to provide certain technologies or process data on our behalf.

From our partners or third parties.

How We Use Your Personal Information

Depending on how you interact with us or the Services, we may use your personal information for the following purposes:

Providing, personalizing, and improving the Services:

We use your personal information to:

• Provide the Services
• Process payments
• Fulfill orders
• Remember your preferences
• Send account-related notifications
• Manage purchases, returns, and exchanges
• Create and manage your account
• Organize shipments
• Facilitate returns and exchanges
• Enable you to post reviews
• Create a personalized shopping experience, e.g., suggesting products based on your purchases

Marketing and advertising:

We may use your personal information for marketing purposes, for example to:

• Send promotional communications via email, SMS, or mail
• Show online advertisements related to products or services
• Personalize ads based on your purchases or site activity
• Security and fraud prevention:
  We use personal information to:
• Authenticate your account
• Ensure secure payments
• Detect and investigate fraudulent or illegal activity
• Protect public safety
• Protect our Services

If you create an account, you are responsible for the security of your credentials. We recommend that you do not share your username or password with others.

Communications with you:
We use your personal information to:

• Provide customer support
• Respond to your inquiries
• Maintain the business relationship with you

Legal purposes:
We may use your personal information to:

• Comply with legal obligations
• Respond to requests from authorities
• Participate in legal proceedings
• Enforce our terms or policies

How We Share Personal Information

In certain circumstances, we may share your personal information with third parties, for example:

• With Shopify, technology providers, and partners operating on our behalf (IT management, payments, data analytics, customer support, cloud, shipping)
• With marketing and advertising partners
• When you authorize us to share information with third parties
• With affiliated companies in our group
• In connection with business transactions such as mergers or bankruptcies
• To comply with legal obligations

Relationship with Shopify:
The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services.

The information you submit may be shared with Shopify and third parties located in other countries.

For more information, you may consult the Shopify Consumer Privacy Policy or visit the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to third-party websites. We are not responsible for the privacy or security policies of such websites.

Information shared on public or social platforms may be visible to other users.

Minors

The Services are not intended for minors, and we do not knowingly collect personal information from minors.

If you are a parent or guardian of a minor who has provided personal information, you may contact us to request its deletion.

Security and Data Retention

No security system is completely secure. We cannot guarantee absolute security during data transmission.

We retain personal information for as long as necessary to:

• Maintain your account
• Provide the Services
• Comply with legal obligations
• Resolve disputes
• Enforce contracts or policies

Your Rights

Depending on your country of residence, you may have certain rights regarding your personal data:

• Right of access
• Right to erasure
• Right to rectification
• Right to data portability
• Right to object to the sale or sharing of data for targeted advertising

You can exercise these rights by contacting us using the information below.

If you live in the United Kingdom or European Economic Area, you may also have the right to:

• Object to processing
• Restrict processing
• Withdraw consent

Complaints

If you have complaints regarding how we process your personal data, you can contact us. You also have the right to file a complaint with the relevant data protection authority.

International Transfers

Your personal information may be transferred and processed in countries other than your own.

If we transfer data outside the European Economic Area (EEA) or the United Kingdom, we use European Commission standard contractual clauses or equivalent mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this site with a new effective date.

Contact

For questions about this Privacy Policy or our data processing practices, you may contact us at:

Email: visionofsuper@aeffelab.com

Address: Via Capestrano 10, Chieti, CH, 66100, Italy

Pursuant to applicable data protection laws, we are the data controller of your personal information.